Our role is to enable authors to focus on marketing and distribution within a supportive network. At Inspire Publishing, we offer a range of marketing tools that will assist you in the effective, targeted promotion of your book.
Website Design
A professional website is a key marketing tool in the age of internet savvy individuals. The internet is your key to providing readers with instant access to information regarding your product.
At Inspire Publishing, our experienced web designers will use your summary, reviews, photos and images to create a tailored website (with up to 3 revisions) for your book including:
- Up to 10 major pages.
- Unlimited graphics.
- HTML and Javascript.
- PHP or ASP.
Cover Copy
Once a reader has been attracted to your book through its title and cover design, they invariably turn it over to read the copy on the back cover.
By taking a fresh perspective on your work, our experienced marketing copywriters will create compelling promotional copy for your book. Upon your completion of a short questionnaire, they will develop:
- One sentence description: a single marketable sentence that captures your book’s central theme.
- A short description: a single paragraph outlining your book’s key points of interest.
- An extended description: several paragraphs on your book’s content, suitable as a synopsis.
- The back cover text: a sales-focused blurb designed to attract attention and generate interest and discussion.
- An author biography: a snapshot of your background giving readers insight into your story and your credibility on the subject.
- An alternate cover text: an extended blurb that can be used on the inside of a dust jacket for hard-cover books or incorporated into the design of a soft-cover book.
Book Review (Independent)
Word of mouth is a powerful marketing tool, recognised for its ability to motivate buyers more than advertising alone. Independent book reviews by respected commentators are an effective way of harnessing word of mouth. They can also positively impact the choices of professional book buyers.
Inspire Publishing’s industry partnership with Clarion Reviews gives authors access to objective, third-party book reviews with a guaranteed turnaround time.
Option 1: Clarion Preview
This evaluation service provides a professional assessment of the layout, content, editing and marketability of your book. Your personalised Clarion Preview Evaluation is provided within two weeks of receiving your book.
Option 2: Clarion Review
This review-for-fee service is a more detailed assessment of your book – a particularly valuable tool for authors who are having difficulty obtaining reviews from traditional outlets. Your comprehensive book review is provided within four weeks of receiving your book. With your approval, your review will be posted to Clarion’s website and provided to Clarion’s licensing partners at Ingram, Bowker, Baker & Taylor, Gale and Ebsco, expanding your audience reach instantly.
ISBN
An International Standard Book Number (ISBN) is required for all books sold through traditional avenues. It is a unique, thirteen digit code used by booksellers to identify the language group, publisher, item number and checksum.
Inspire Publishing can assist you in obtaining an ISBN.