Word of mouth top seller of books. According to The Independent, "Publishers can spend a fortune promoting their hottest literary discoveries. Bookshops can deploy all their marketing ingenuity to produce imaginative displays. But when the book-buying public comes to choose a new read, it is word of mouth that counts." Next comes author loyalty. See
http://enjoyment.independent.co.uk/books/news/story.jsp?story=616312
Most initial print runs are 5,000 copies.
--Publishing for Profit by Tom Woll. Page 113.
One-third of the books sold worldwide are sold in the US.
--Overseas Book Service, December 8, 1998.
http://www.overseasbookservice.com/
Of 17,000 self published titles, only 84 sold more than 500 copies.
--Moira Allen in The Writer, June 2004. http://www.WriterMag.com
The average book in America sells about 500 copies.”
-- Publisher’s Weekly, July 17, 2006
eBook sales increased 1,442% in January 2003 over January 2002.
--Publishers weekly, March 24, 2003.
On the average, a book store browser spends eight seconds looking at the front cover and 15 seconds looking at the back cover.
--The Wall Street Journal
81% of the population feels they have a book inside them.
6 million have written a manuscript.
6 million manuscripts are making the rounds.
Out of every 10,000 children’s books, 3 get published.
--Jerrold Jenkins. 15 May 99.
Peachtree Publishers, one of the last publishers in the nation to accept unsolicited manuscripts from would-be authors, receives 20,000 to 25,000 manuscripts per year for review--of which they publish on average 20.
Noel L. Griese,
Women buy 68% of all books.
--Lou Aronica, Senior V-P Avon Books. Publishers Weekly, March 22, 1999.
2002 sales of Christian books and products through all channels: just under
$4.2 billion, up from $4 billion in 2000.
2006. U.S. title output in 2006 increased by more than 3% to 291,920 new titles and editions, up from the 282,500 published in 2005
http://www.bowker.com/press/bowker/2007_0531_bowker.htm
The marketing approach for publishing this title was based around the popularity and recognition of the author, Phil Pringle. 
The result is a very sleek, crisp design, that embodies the message of the book.
